When someone asks AI who to call after an accident, make sure it names you.
People hurt in a crash, a fall or on the job increasingly ask ChatGPT, Gemini and Perplexity for a lawyer before they click a link or pick up the phone. AEO-Max shows you what those answers say about your firm today, then does the work to get you recommended — accurately, and within advertising rules.
Built for plaintiff firms of every size, from solo practitioners to multi-office practices.
“Who is the best personal injury lawyer in [your city] for a car accident?”
Based on available sources, the most frequently recommended firms are:
- 1Competitor A
- 2Competitor B
- 3Competitor C
- —Your firmNot mentioned
Some sources describe other firms as “highly reviewed” and “trial-ready” — and don’t mention you.
Illustrative example. Your real results come from your own prompt set.
A high-stakes question, a short list, and strict rules.
The question is urgent
Clients rarely shop around for fun. They ask in the days after an injury, often late at night, and take the first credible names they’re given.
AI gives a short list
An answer names a few firms, not ten blue links. If you’re not in it, you’re not in the conversation — whatever your ranking on page one.
Trust signals decide who’s named
Engines lean on what others say about you: reviews, legal directories, bar listings, local press and your Google Business Profile — not just your own site.
Accuracy is a compliance issue
Wrong practice areas, jurisdictions or outdated “results” can mislead clients and conflict with state bar advertising rules. We find and fix what AI gets wrong.
AI is already describing your firm to potential clients
Whether you’ve looked or not, answer engines are describing your practice right now — your practice areas, your offices, your reviews. Some of it will be right. Some will be out of date, or about someone else. The free Snapshot shows you what they say, in their own words.
- Which firms get named instead of yours
- Where AI gets your practice areas, locations or attorneys wrong
- The sources it relies on to decide
Five levers, tuned to a law firm.
Entity foundation
A clean, consistent identity for the firm and each attorney: names, bar admissions, offices, practice areas and service areas aligned across your site, Google Business Profile, legal directories and Wikidata, so engines stop hedging.
Content
Answer-shaped pages for the questions clients actually ask — what to do after a crash, how contingency fees work, how long a claim takes — drafted for attorney review and your jurisdiction.
Citations and reputation
The third-party places engines trust: legal directories, local news, bar and community organizations, and review profiles. We build a target list and earn the placements.
Technical accessibility
Schema for attorneys and offices, crawlability, AI-crawler access and an llms.txt, so the engines can read and trust your pages.
Measurement
The same prompt set, re-scored monthly across five engines — presence, share of voice, accuracy, sentiment and citations — so progress is real, not a feeling.
The questions your next client asks AI
Your audit is built from questions like these, in your practice areas and your market, run across five major answer engines.
Discovery
- Who is the best personal injury lawyer near me?
- Best truck accident attorney in [your city]
- Which law firms handle wrongful death cases in [your state]?
Trust and vetting
- Is [your firm] a good personal injury firm?
- What do clients say about [your firm]?
- Is it worth hiring a lawyer for a minor car accident?
Cost and process
- How do personal injury lawyers get paid?
- How long does a personal injury claim take?
- What should I do after a car accident?
Comparison
- [Your firm] vs [competitor] for a motorcycle accident
- Big firm or small firm for an injury claim?
- Which injury lawyers offer free consultations?
How AI decides which firm to recommend
The modelWhere AI looks
Engines don’t only read your website. They pull from sources like these:
- Legal directories
- Reviews & ratings
- Bar & local press
- Your site & profiles
AEO-Max works here. We make these sources accurate, consistent and hard to ignore.
AI writes its answer
We test how the answer engines respond to your buyers’ questions: five engines, weighted to where your buyers search.
- ChatGPT
- Gemini
- Claude
- Perplexity
- Copilot
Who it recommends
We re-score every month, so you can see the change.
Start free. Go deeper only if it’s worth it.
Free Snapshot
Ten minutes on your end. A headline score and the first things AI gets wrong.
Deep Audit
Full scoring across five engines, your competitors, and a prioritized roadmap.
Foundation Sprint
Fix the one-time foundations: identity, schema and the first answer-shaped content.
Ongoing management
Monthly content, citations and re-scoring so visibility compounds.
Built for a regulated profession
We don’t guarantee placement in any AI engine, and we never promise case results. Content is drafted for your attorney’s review and written to fit your state bar’s advertising rules, including how results and testimonials are presented. You approve everything before it goes live.
AEO-Max isn’t legal advice, and rules vary by state. Your firm remains responsible for compliance.
Personal injury firms ask us
Will AI recommend us if we do this?
No one can promise that — we don’t control the engines. We scope the work around what we can influence: presence in answers, accuracy, citations won and content shipped, and we re-score every month so you can see movement.
Does this work for a small or solo firm?
Yes. Answer engines weigh local relevance and trust signals, not firm size. Smaller practices can gain a lot from fixing inconsistent listings and filling in missing profile information.
How does this fit with state bar advertising rules?
We don’t give legal advice, and rules vary by state. We draft content for your review, avoid guarantees and results claims, and build in your own approval step so nothing goes live without sign-off from the attorney responsible for compliance.
How is this different from SEO and Google Business Profile work?
Those still matter, and we build on them. SEO is about ranking on a results page. AEO is about being named, recommended and accurately described inside an AI answer, which also draws on directories, reviews and press that traditional SEO often ignores.
What do we get from the free Snapshot?
A short report or live call: your headline Visibility Score across a sample of client-style questions on two engines, how you compare with competing firms, and three examples of what AI gets wrong about you.
See what AI says about your firm — for free
Ten minutes on your end. We’ll show you what ChatGPT and Perplexity say when someone asks who to call, and where the opportunity is.